of buyers say social media content was helpful in generating awareness and learning about brands, products, and services. A strategic online marketing campaign uses social media to reach your target audience during these crucial preliminary phases of the buying cycle.
Social media marketing uses social media platforms, such as Facebook, Twitter, and LinkedIn, to increase awareness about your brand, products, and services. It focuses on driving traffic to your website from sources other than search engines—primarily via recommendations, “shares,” and “likes” on social media feeds. Social media marketing is an important part of creating a strong online presence and brand image among your target audience, and search engines are increasingly placing more emphasis on the buzz generated by social media feeds to rank websites in search engine results pages.
The effectiveness of your social media campaign depends on the accuracy of your research of online consumer behavior, the quality of the content you share on social media platforms, and the alignment of your social media campaign strategy with the brand image you want to project to your target audience.
RESEARCH: An effective social media marketing campaign begins with research to understand the online behaviors of your target audience at different phases of the sales cycle.
CONTENT: The biggest challenge in the world of social media is to develop high quality content that is appealing and meaningful enough for your target audience to share it with their social network.
STRATEGY: A successful social media campaign begins with an effective strategy aligned with specific goals to engage your target audience, build your brand image and rapport among consumers, and drive traffic to your website and outlets.
The quality of the content on your blogs and social media feeds influences the way your target audience perceives your brand and your ranking on search engine results pages. Good content contributes to the image of your brand as reliable, original, and genuine. Also, consumers are more likely to engage and share original, well-written, and meaningful content with their social network. The social media buzz that is generated from Public engagement with your online content (“shares,” “likes,” “tweets,” and so forth) drives more consumers to your website and contributes to a higher ranking by search engines. Learn more about how SpiderMode can help you get the most out of quality, original online content.
Social Media Marketing Strategy
Social Media Optimization
Paid Social Media Advertising
Social Media Campaign Development and Execution
Social Content Creation
Social Media Platform Development
Social Media Platform Management
Social Analytics and Monitoring