67%
of buyers say social media content was helpful in generating awareness and learning about brands, products, and services. A strategic online marketing campaign uses social media to reach your target audience during these crucial preliminary phases of the buying cycle.
WHAT IS SMO?
Social media marketing uses social media platforms, such as Facebook, Twitter, and LinkedIn, to increase awareness about your brand, products, and services. It focuses on driving traffic to your website from sources other than search engines—primarily via recommendations, “shares,” and “likes” on social media feeds. Social media marketing is an important part of creating a strong online presence and brand image among your target audience, and search engines are increasingly placing more emphasis on the buzz generated by social media feeds to rank websites in search engine results pages.
The effectiveness of your social media campaign depends on the accuracy of your research of online consumer behavior, the quality of the content you share on social media platforms, and the alignment of your social media campaign strategy with the brand image you want to project to your target audience.
RESEARCH: An effective social media marketing campaign begins with research to understand the online behaviors of your target audience at different phases of the sales cycle.
CONTENT: The biggest challenge in the world of social media is to develop high quality content that is appealing and meaningful enough for your target audience to share it with their social network.
STRATEGY: A successful social media campaign begins with an effective strategy aligned with specific goals to engage your target audience, build your brand image and rapport among consumers, and drive traffic to your website and outlets.
WHY IS THE QUALITY OF MY ONLINE CONTENT SO IMPORTANT?
The quality of the content on your blogs and social media feeds influences the way your target audience perceives your brand and your ranking on search engine results pages. Good content contributes to the image of your brand as reliable, original, and genuine. Also, consumers are more likely to engage and share original, well-written, and meaningful content with their social network. The social media buzz that is generated from Public engagement with your online content (“shares,” “likes,” “tweets,” and so forth) drives more consumers to your website and contributes to a higher ranking by search engines. Learn more about how SpiderMode can help you get the most out of quality, original online content.
OUR SOLUTIONS
Social Media Marketing Strategy
Social Media Optimization
Paid Social Media Advertising
Social Media Campaign Development and Execution
Social Content Creation
Social Media Platform Development
Social Media Platform Management
Social Analytics and Monitoring
WHAT SETS SPIDERMODE APART FROM OTHER SOCIAL MEDIA OPTIMIZATION SERVICERS?
STRATEGY
With more than 15 years of experience as entrepreneurs, marketing advisors, and management consultants, we are experts in marketing strategy and execution. Our experience provides unique insights to devising strategic social media marketing solutions that will engage your target audience across all the right channels.
CREATIVITY
We pride ourselves on developing creative, multimodal social media solutions that will engage your target audience at a number of levels through interactive textual, graphic, audio, and video content. Our social media team members are experts at devising content that will generate awareness about your brand in a memorable way.
QUALITY
We understand that quality of content is more important than quantity in the social media market—it’s not about how much content you have, but how appealing it is to your target audience. Our expert content writers craft meaningful content and distribute across multiple channels to strategically drive the reputation of your brand.
NOTHING IS MORE EFFECTIVE THAN YOUR TARGET AUDIENCE SHARING THEIR IMPRESSIONS OF YOUR BRAND WITH THEIR SOCIAL NETWORK.