45%
of people can’t tell the difference between organic search results and paid ads, according to WordStream’s research on PPC ads. Paid ads can give an added boost to your online marketing campaign and drive traffic to your website over your competition.
WHAT IS PPC?
Pay-Per-Click (PPC) is an internet marketing tactic where you pay to advertise your company, products, and services alongside organic search engine results. When consumers search for information relevant to your industry, paid ads are a strategic way to inform your target audience about the products and services you offer. PPC is a cost-effective online marketing solution because you only pay for the ads that users click. You set up budget limits on how much you want to invest, and you can easily track the results of your investment.
WHAT OTHER OFFER PAID ADS SERVICES TO MARKETERS?
Social media platforms such as Facebook also offer paid ad options that boost the visibility of your social media postings to your target audience. Click here to learn more about the social media services offered by Spidermode.
BUT NO ONE CLICKS ON PAID ADS, RIGHT?
One of the myths about search marketing is that Internet users have become too savvy for paid ads, and many businesses focus only on ranking high in organic search results instead. However, the presence of paid ads have a significant negative influence on the number of clicks on organic search results, according to Advanced Web Ranking’s study on organic click-through-rates on Google. While top-ranked websites on search engine results pages typically achieve a 23% click-through rate, these same top-ranked websites drop to less than a 15% click-through-rate on search results pages with ads. These findings suggest that SEO must be combined with paid ads to be most effective. Click here to learn more about how SpiderMode can optimize your search ranking.
HOW CAN I GET THE MOST OUT OF PAID ADS?
The success of a paid ad campaign depends on a well-designed online marketing strategy that integrates paid advertisements with SEO and other online marketing solutions. Effective campaigns apply research about search engine keywords to create online ads that drives traffic to your website and increases awareness of your brand among users interested products and services in your industry.
CAMPAIGN STRATEGY: A successful paid ad campaign begins with an effective strategy that works toward specific goals to engage your target audience and drive traffic to your website and outlets.
KEYWORDS: An effective paid ad campaign begins by determining the keywords and phrases that your target audience uses to search for information about products and services in your industry.
OFFERS: Paid ads should highlight online offers that work in conjunction with the specific goals of your marketing campaign and also build upon the brand image that you want to project to your target audience.
OUR SOLUTIONS
Paid Advertising Strategy and Consultation
Pay-Per-Click Setup
Pay-Per-Click Management
Social Media Marketing
Paid Content Promotion
WHAT MAKES SPIDERMODE THE BEST DESTINATION FOR PPC MANAGEMENT SERVICES IN AUSTIN, TX?
STRATEGY
We realize that search marketing solutions must be tailored to the specific needs and goals of your company. Our search experts work diligently to devise a strategy that combines several online marketing tactics so that you get the most out of your investment in PPC and paid ads.
INSIGHTS
We combine the insights of over 15 years experience as entrepreneurs and marketing consultants with our technical expertise to create strategic digital marketing solutions that will contribute positively to your brand image and increase awareness of your products and services among your target audience.
SERVICE
We understand the importance of consistently monitoring, analyzing, and adjusting your search marketing solutions so that you achieve the maximum returns on your investment in PPC. We are dedicated to developing a search marketing campaign that grows and changes with your goals and the behaviors of your target audience.
SETTING GOALS WITHOUT A STRATEGY IS LIKE DRIVING TO A DESTINATION WITHOUT A MAP. YOU KNOW WHERE YOU WANT TO GO BUT DON’T KNOW HOW TO GET THERE.